Weaving a good customer service experience into a message about inclusion to improve non-profits who DARE!͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
DARE Impact Consulting

Weekly evaluation inspiration for…

Non-profits who DARE

A square picture with a light pink background. In pink it says "how do you show love to clients?" below, in dark grey is a box with a spacer bar using a pink heart as the indicator. It says "Do they feel valued?"

Hello! I’m Allison and I’m an evaluation and organizational learning consultant. I’m also a mom to three young kids, and I believe that fed is best. For me, the breastfeeding journey came fairly easy, with the help of some supportive midwives and a knowledgeable and patient aunt.

I’ve breastfed every day since December 20, 2017. Early on, I saw an ad for a Canadian small business called Momzelle. They make what many over the years have described to me as “sneaky” nursing tops. They’re well constructed, comfortable, and discrete. Some of these workhorses have been in my wardrobe since early 2018, and they’re still going strong. But none of that’s really what caused my affinity to this company.

My first order was for one shirt, and I loved it and quickly found three more that I wanted. Shortly after I placed that order, I got an email from the Momzelle team. Not the typical ‘your order has been placed’ email (although I got that too). It was a personal email alerting me that they noticed that I had ordered two different sizes and wondered if it might have been an error.

A screenshot of an email thanking me for my order, and letting me know that they noticed that I had two XL items and one XS and wanted to clarify if it was correct.

I don’t know if it was actually a person who noticed this, or if they had an algorithm that flagged orders like mine (although I hope it was the latter). What I do know is that I definitely did not mean to order that XS, and I was able to request the change directly via this email. Sure, I could have received the order and returned one, but that would have been a hassle for me and for them. By being proactive, they were not only making an impact on me (I’m still talking about it 6 years later); they were also saving themselves some time after the fact.

There’s something else about their email. It felt disarming for me. In no way did I feel judged or like I needed to defend my error. It had an air of curiousity. This is so critical when working with people, especially those who have been told by society that their experiences are individual, rather than systemic.

Whether you call them clients, consumers, people, folks, what matters is that you see their humanity and treat them as though they deserve your respect and care. When I work with organizations who say ‘we want our clients to feel (included, valued, respected)’, I often flip it around and ask if they do include, value, and respect them. People are only going to feel included when you truly believe that they have every right to be, and intentionally find ways to tailor your services to meet their unique needs.

You have to be intolerant of anything less than inclusion*. This doesn’t mean that you can or should change everything overnight. When you hear from someone that a policy or practice creates a barrier, greet it with curiosity to understand what about it creates a barrier? What are ways that you could remove that barrier? How might removing the barrier affect other groups, and is there a way to find a mutually beneficial solution? It’s a daily commitment to truly value the people you support, and it will not only improve your services, it will make you feel good.

I’d love to hear from you - reply to let me know when you’ve felt valued as a customer or client. What’s been your experience with taking an extra step to make sure someone was included?

* This is not my idea. I read a version of it somewhere and can’t find it - please let me know if you know where this came from!

 

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DARE Impact Consulting

DARE Impact Consulting
1672 Hebert St
Tecumseh
Canada

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